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Archive for the ‘Press’ Category

Startup Diary – Marketing Tools

Posted by Tadhg | Mar 27, 2009 | Filed under Press, Startup Diary

Marketing for an internet startup (whether it be social games or some other venture) is a complex challenge. While the ease and cost of communication has fallen through the floor because of the internet it is becoming harder to reach an audience. There are many companies using the same free channels that we do to try and get their message across, and so the Internet creates a wall-of-noise.

Marketing is also not just broadcasting, it is research: Where are your audience, how do you find them? How do you engage with them? How does a social games startup manage its marketing, spread its message and engage with users?

This is an article about some ideas we’re trying out and how we’re looking to approach users.

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Simple Lifeforms Founded to Develop Social Games

Posted by Alan O'Dea | Feb 16, 2009 | Filed under News, Press

Simple Lifeforms, a social game company, has recently been founded in the online game development hub of Nottingham, United Kingdom. Simple Lifeforms was formed to develop and publish games that combine the best features of online games (such as Runescape and World of Warcraft) and social networks (such as Facebook and MySpace). Simple Lifeforms call these products “Social Games”.

Company founders Alan O’Dea (ex Monumental Games) and Tadhg Kelly (ex BSkyB) were inspired to found the company after researching trends between game players and internet users. They believe that the convergence between the two is happening in social networks. Social networks are quickly becoming the perfect market environment to deliver new kinds of game experience, including such elements as co-operative play, social play-enablement, dating, finding new friends and challenging existing friends. Both believe that this is as revolutionary a development for games as the introduction of 3D graphics was for games a decade ago.

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