The Reason To Be Cheerful About HoloLens

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With the release of the HoloLens, Microsoft put something out there that has a chance of being transformative. Not in the high concept way, but in a general way especially for gaming. But is Microsoft able to bring it home, or will it get lost in its own ambitions as it has so often before. Read More

The Message Is The Product: Solving Mobile Gaming’s Price Problem

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The medium is the message, says Marshall McLuhan. If so the message is the product too. In considering the problem of paid games on mobile (conventional wisdom says people won’t pay for them) it seems more than ever that that reasoning applies. Mobile game makers don’t market premium, so they can’t charge premium. Time to take a leaf from Hollywood’s book. Read More