The Message Is The Product: Solving Mobile Gaming’s Price Problem

By Tadhg Kelly

medium-is-massage

The medium is the message, says Marshall McLuhan. If so the message is the product too. In considering the problem of paid games on mobile (conventional wisdom says people won’t pay for them) it seems more than ever that that reasoning applies. Mobile game makers don’t market premium, so they can’t charge premium. Time to take a leaf from Hollywood’s book. Read More

Via:: https://techcrunch.com/2015/01/11/the-message-is-the-product/?ncid=rss

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